Bahnhofstrasse 66 was from 1927 to 2012 the flagship store of BALLY. The house was designed by the Zurich Architects Häfeli, Moser & Steiger and the eye-catcher of the building were 5 balls attached to side of it with the logo of Bally.
When “Zara” moved their store into the building, the city of Zurich decided that the building (including the 5 balls) - which is protected by
Society - should still be adorned by the 5 BALLY balls.
For obvious reasons Zara was not keen of having a name of a different brand on building of their Zurich flagship store. A solution was found: the 5 original Bally balls are stored and have been replaced by 5 balls that display by led lights a variation of 564 words, such as
The words are not allowed to display any advertisement, brands, political propaganda and were created by the Zurich company WBG.